How Check SEO Analytics for Your Online Store

Jasmine

VIP Contributor
It does not matter how you are selling online, through your own store or third-party marketplaces, you need to do SEO for your online store. If you don’t do SEO, the possibilities of generating sales is almost nil.

In order to see if you have done SEO correctly, you need to track Key Performance Indicators.

SEO is more that adding keywords and building backlinks, you need to focus on different aspects such as conversion (sales), Return On Investment (money you have spent doing SEO), organic visibility (views you get from search engines), organic session (time visitors spend checking your product pages), average time on page (actual time visitor spends on your product page), etc.

In order to ensure that your store and product pages rank high on search engines as well as internal searches (on ecommerce marketplaces where you have your store), your SEO strategies should tackle coverage issues, page speed, bounce rate, organic click through rate, backlinks, keyword ranking, branded and non branded traffic, etc.
 

Mika

VIP Contributor
If you are not tracing Key Performance Indicator, you will never be able to build traffic on your store, and as you know no traffic means no sales, and hence no money. Just like any other website, your online stores, whether on your own domain or on other ecommerce platforms, need valuable content to rank high on search engines. When people can find your products while searching online, it is very likely that you will be selling the item. If the store does not get ranked high, it will not generate a good amount of traffic, thus, the revenue will be low, or non-existent. If your store manages to get traffic from search engines and if the traffic has a high conversion rate, the store can generate good revenue. If you are selling on eCommerce marketplaces like amazon, ebay, etsy, zazzle, redbubble, etc, your products should also rank in internal searches.
 
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