Jasmine
VIP Contributor
It does not matter how you are selling online, through your own store or third-party marketplaces, you need to do SEO for your online store. If you don’t do SEO, the possibilities of generating sales is almost nil.
In order to see if you have done SEO correctly, you need to track Key Performance Indicators.
SEO is more that adding keywords and building backlinks, you need to focus on different aspects such as conversion (sales), Return On Investment (money you have spent doing SEO), organic visibility (views you get from search engines), organic session (time visitors spend checking your product pages), average time on page (actual time visitor spends on your product page), etc.
In order to ensure that your store and product pages rank high on search engines as well as internal searches (on ecommerce marketplaces where you have your store), your SEO strategies should tackle coverage issues, page speed, bounce rate, organic click through rate, backlinks, keyword ranking, branded and non branded traffic, etc.
In order to see if you have done SEO correctly, you need to track Key Performance Indicators.
SEO is more that adding keywords and building backlinks, you need to focus on different aspects such as conversion (sales), Return On Investment (money you have spent doing SEO), organic visibility (views you get from search engines), organic session (time visitors spend checking your product pages), average time on page (actual time visitor spends on your product page), etc.
In order to ensure that your store and product pages rank high on search engines as well as internal searches (on ecommerce marketplaces where you have your store), your SEO strategies should tackle coverage issues, page speed, bounce rate, organic click through rate, backlinks, keyword ranking, branded and non branded traffic, etc.