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How Buy One Get One Free Marketing Works
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[QUOTE="Jasmine, post: 157441, member: 49159"] Buy one get one free is a very popular and also very effective marketing method. But how can a company give two products for the price of one and still make profits. Here are some strategies used by the companies in this marketing method. [LIST] [*]Make the product inferior and recover the cost (reduce quality, quantity, or weight) [*]Increase the price of product so that you can recover the cost of free product [*]Sell in volume so that you can generate a lot of profits [/LIST] When the companies reduce the quality/quantity or increase the price of the product, the sales can be affected. Therefore, the number 3 is the method used by most companies. If they were earning $1 profit from one product sell, by giving 2 products for the price of one, they make $1 profit by selling 2 products. But they also manage to sell a lot of products and generate big profits. [/QUOTE]
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