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How business communication and effective marketing go hand in hand
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[QUOTE="Mellorando, post: 204959, member: 37973"] Marketing and communications share tools like social media, television, and print to convey their messages. Their focus on brand awareness. Communication works to tell the story of a brand while marketing does the work of advertising it. They share the responsibility of protecting and bringing awareness to a brand. Marketing is a broad term that includes communication, market analysis, and customer service, among other things. Market research is used by businesses to understand their clients better, and then benefit messages are prepared for contact. Following are the benefits of communication in marketing: 1. Building and maintaining relationships: In order to have effective and long term relationships with its stakeholders, a marketer needs to have good interpersonal skills. It is important to create an emotional connection with your clients. It is necessary to make your potential customers feel valued and comfortable while telling them about your goods and services. 2. Facilitates innovation when marketing: Innovation is one of the most important elements of the marketing process. To market the goods and services better than its competitors one needs to be creative. For this one needs to have effective communication skills, so that you are able to convey their ideas well. 3. Enhancing transparency: One needs to be completely transparent with its marketers because they are the brand ambassadors of the business. They are the ones who will be convincing the customers across the globe to trust your brand. Moreover, effective communication makes employees and customers sure that their needs are considered and understood. 5. Establishing professionalism while marketing: There is always a professional relationship between the business and its customers and clients. It is required to use a professional language while dealing with customers. As a marketer, one must possess good interpersonal skills to connect with prospective clients. [/QUOTE]
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How business communication and effective marketing go hand in hand
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