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Have You Ever Tried Marketing A Product And Failed?
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[QUOTE="Alexandoy, post: 200267, member: 25510"] The husband of my cousin made a start up in the garments business. Their main product is the shirt that would give Lacoste a run for its money. I have to agree that the shirt was nice and it can cost a good price in the market. However, it is a new product so they have to promote it nationwide. If I remember correctly, the brand name is Bridges. But the promotion they did was in their circle only and they were depending on the word of mouth. There was no internet yet during that time and the only way to promote a new product is a paid advertisement - billboard, tv and radio, print ads in magazine and newspaper and the small flyers that you distribute to the public. What happened next was they had spent just little for the stickers. The gimmick of the sticker was for the car so it will be a moving advertisement. It was smart of them. Unfortunately their style didn't work well that the business closed after several months of operation. The products in their small warehouse were sold to a bulk bidding so the partners can divide the proceeds. [/QUOTE]
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