King bell
VIP Contributor
Visual search power can be harnessed to improve shopping experience for the customers and increase sales. Below are some of the ways through which visual searches can be used:
Firstly, Visual Search Technology: You should implement the use of visual search technology on your e-commerce website or you’re your mobile application. This will allow your customers to upload images or take pictures of products they like and find an item within your inventory that is similar to it or has all features matching those in the image. Through this way, visual searches will replace text ones hence making it a more natural, simple method for consumer goods discovery.
Secondly, Enhanced Product Discovery: Visual searches makes it possible for people to get things they want but may have challenges explaining them in words. By analyzing the visual content of an image, pattern, color or style in particular, this technology suggests similar items that fits into these categories. As a result, there would be a wider range of products that one can explore leading to higher product discovery as well as possible upselling chances.
Thirdly, Improved Personalization: This is where personalized efforts are improved by using visual search. Therefore you should know what individual customers prefer visually so as to give them recommendations about products basing on their past searches done through visuals and other interactions with users’ systems. When done correctly this creates a special buying experience thus increasing customer loyalty and enabling them buy again.
Firstly, Visual Search Technology: You should implement the use of visual search technology on your e-commerce website or you’re your mobile application. This will allow your customers to upload images or take pictures of products they like and find an item within your inventory that is similar to it or has all features matching those in the image. Through this way, visual searches will replace text ones hence making it a more natural, simple method for consumer goods discovery.
Secondly, Enhanced Product Discovery: Visual searches makes it possible for people to get things they want but may have challenges explaining them in words. By analyzing the visual content of an image, pattern, color or style in particular, this technology suggests similar items that fits into these categories. As a result, there would be a wider range of products that one can explore leading to higher product discovery as well as possible upselling chances.
Thirdly, Improved Personalization: This is where personalized efforts are improved by using visual search. Therefore you should know what individual customers prefer visually so as to give them recommendations about products basing on their past searches done through visuals and other interactions with users’ systems. When done correctly this creates a special buying experience thus increasing customer loyalty and enabling them buy again.
