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Guidelines for Effective Email Marketing
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[QUOTE="Ganibade, post: 308993, member: 50186"] Here are some crucial guidelines to remember if you want to learn how to market via email effectively. Don't be a pushover The first thing you should keep in mind is to concentrate on not being overly pushy. This rule applies to both the squeeze page you'll create and any other strategy you'll use to attract customers, such as PPC ads. One mistake I noticed some of them made was being overly pushy to get what they wanted. I've seen people who have created PPC ads and were successful in rising to the top, and I even look up to them because they were like famous stars because they had all the attention for being first spot. A landing page for gathering information is insufficient. Even if your landing page informs your visitor that "Yes, it is possible to generate money with this system over and over again and it works!" it is insufficient to simply create a landing page with a catchy headline that only gathers emails. Even though your writing may be excellent, the visitor may still perceive your method as a sales pitch, and many website visitors detest sales pitches, so making a lot of money from selling it may not work for you. Your landing page's website should contain content that is beneficial to visitors and will encourage them to stay on the page, such as movies, eBooks, cheat sheets, and other materials. Value is crucial. Always keep in mind how crucial it is to establish a rapport with your visitors and appear trustworthy in their eyes. Respect your guests by giving them something of worth. Avoid designing your website to resemble a massive advertisement; doing so will help you win their trust. Constantly work to make your website seem like something they can benefit from. Visitors will relax when they perceive that you are providing them with value rather than just trying to sell them something. A product that solves problems is crucial. Make sure you discover a prevalent issue on your website early on, and the product you're offering undoubtedly provides a solution to some of these issues. [/QUOTE]
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