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You need to go through a few steps to be set up correctly for email marketing success. Once you have done this, you should be able to count on your email marketing efforts to make you money on a consistent basis. Taking the time to get these things right is crucial for your success as an email marketer.
Decide on your Niche
If you do not have a niche in mind for email marketing then you need to choose one that has a lot of potential. Being passionate about a niche really helps, but you need to ensure that you can make money from your passion.
It is best to choose an evergreen niche which will be in demand all year round. Examples of this are making money online, weight loss and self-improvement. These niches are always in demand. If you are not sure about the demand for a niche then conduct some keyword research to see if the demand is there.
You need your Own Website
There are some people that will tell you that you do not have to have a website to make money from email marketing. Although this is possible, it is far better if you have your own website. Don’t use a free website service for this as it can disappear at any time and there is nothing you can do about it.
People will not take you seriously if you have a free website. It costs very little to purchase a domain name and web hosting these days so make sure that you do this. Why would anyone want to purchase products and services from your emails if you don’t even have a website of your own?
Choose a good Autoresponder Service
There are many autoresponder services available and you need to shop around to get the best bang for your buck. Email delivery rates are extremely important here. If your email subscribers do not receive your emails half the time you are going to restrict your ability to make money.
Two of the best autoresponder services are Get Response and Aweber. You can get started with these for $15 to $20 a month, and they both have high deliverability rates. As the size of your email list increases, you will have to pay more. But this is fine as you will have peace of mind knowing that most of your emails will be delivered.
Incentive and Landing Page
These days, you need to offer potential subscribers an incentive to join your email list. Most people know that if they subscribe to an email list, they are going to receive promotional offers. So, you need to make it worth their while by offering a free incentive. This can be a document or a video that provides a lot of value.
Your landing pages need to be good as well. Be sure to talk about the benefits of receiving your free incentive and also your emails here. Restrict the choices on your landing pages to signing up for your email list or leaving the page.
Write an Email Sequence.
We recommend that you create at least 5 emails that you can load up into your autoresponder and send automatically each time you get a new subscriber. Be sure to add value with your emails and don’t just use them for promoting offers.
