You probably already know how important it is to build an email list. But if you're not doing it right, it's just not going to give you the results you want. There are a few simple best-practices that will help you get the most out of your list-building efforts.
The first thing to keep in mind is that people want something in return for giving you their email address. It's more than just being polite—it's good business practice. If someone gives you their email address and gets nothing in return, they're not going to stick around for long.
So what do they want? Well, it depends on what you're offering—for example, if your site is a bike repair shop, then maybe they want some tips or tricks for fixing their bikes at home. Or maybe they want
a discount on basic repairs. But if you're selling products online, then maybe they want a coupon or discount code for when they purchase from your site. No matter what kind of site you have, make sure your audience feels like it's worth their time and effort to give you their email addresses by offering them something in return that has value to them.
Lastly, don't be afraid to ask!