Email marketing is a digital marketing strategy

Sande

Active member
Email marketing is a powerful and cost-effective digital marketing strategy that involves sending promotional emails to a targeted audience. With the rise of social media, some may think that email marketing is an outdated approach. However, the truth is that email marketing is still highly effective, and has proven to deliver a high ROI (return on investment) for businesses of all sizes.

Here are some reasons why email marketing should be an essential part of your digital marketing strategy:

  1. Cost-effective: One of the biggest advantages of email marketing is its low cost. Unlike other marketing channels, email marketing requires minimal investment, and you can send thousands of emails to your target audience without incurring high costs.
  2. Targeted audience: Email marketing allows you to target a specific audience based on their demographics, behavior, interests, and preferences. This ensures that your emails reach the people who are most likely to be interested in your products or services.
  3. Measurable results: With email marketing, you can track the results of your campaigns in real-time. This means that you can easily measure the success of your campaigns and make adjustments to improve your results.
  4. Personalization: Personalized emails can increase engagement and conversion rates. Email marketing allows you to segment your audience and personalize your messages based on their preferences, behavior, and interests.
  5. Builds relationships: Email marketing is an excellent way to build relationships with your customers. By sending targeted and personalized messages, you can connect with your audience on a more personal level,
 

saoussen5765

Valued Contributor
Most of the people just opens the email for just confirming an email link or activation link this is why it is not working as expected.
 

selena1

Verified member
Email marketing is indeed a valuable digital marketing strategy for businesses of all sizes. Despite the rise of social media, email marketing continues to deliver high ROI, and its benefits are undeniable. In addition to its cost-effectiveness, targeted audience, and measurable results, email marketing also offers the ability to personalize messages and build relationships with customers.
By segmenting your audience and delivering personalized messages based on their interests and behavior, you can increase engagement and conversion rates. Additionally, email marketing allows you to communicate with your subscribers on a regular basis, keeping your brand top of mind and strengthening your relationship with them over time.
 

Imran Noori

Verified member
Email marketing is one of the best digital marketing strategies which most businesses use but it can be effective when you want to send emails to your targeted audience.

To be successful in email marketing you need to have email addresses of people who are interested in your business and you can have their email addresses when they subscribe your website.

In my opinion email marketing could be effective for big businesses and companies to advertise for their existing customers.
 

saoussen5765

Valued Contributor
Email marketing is one of the best digital marketing strategies which most businesses use but it can be effective when you want to send emails to your targeted audience.

To be successful in email marketing you need to have email addresses of people who are interested in your business and you can have their email addresses when they subscribe your website.

In my opinion email marketing could be effective for big businesses and companies to advertise for their existing customers.
They simply will unsubscribe from your email list of course half of people is using spare gmail account for subscribe to newsletter to not have their official email rude with ads then low of chance of click will be of course lowered a lot.
 
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