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Business strategy
effects of misleading advertisements on consumer trust
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[QUOTE="Holicent, post: 270655, member: 76163"] [FONT=Verdana]In the course of gaining more consumer trust, the advertising industry has taken in various measures to ensure that they do not mislead their consumers. While these measures have helped in keeping away from any misleading advertisement, it has also resulted in many consumers being misled. The effects of misleading advertisement towards consumers are: 1. Misleading advertisements may cause confusion about the product or service advertised and may result in loss of money for consumers, which in turn will affect the company. 2. Misleading advertisements may lead to an unhealthy lifestyle which can result in physical and mental disorders among the consumers and thus lead to an increase in medical expenses. 3. Misleading advertisements may encourage children to consume unhealthy food items which can lead to health problems for them later on in their lives as well as for their parents who might have helped them purchase such products when they were children themselves.[/FONT] [/QUOTE]
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