King bell
VIP Contributor
Retargeting is a strategy to bring back potential customers by targeting people who have visited your site before or interacted with your digital content. Strategies that work well involve dividing the audience by their conduct and using dynamic retargeting to display personalized ads containing exact products viewed by users, cross-device retargeting effort, place limits on how often ads are shown, time-based retargeting, abandoned cart retargeting, engagement retargeting, exclusive offers & promotion and sequential retargeting. Another effective tip is using customized landing pages for each ad campaign so they do not look like a copy-paste from your website’s pages. Moreover, recent converters can be excluded. A/B testing should be done as well as mobile optimization. On top of that the company may utilize such social media platforms as Facebook and Instagram besides being consistent in terms of branding in its website and its retargeting adverts. Regular analysis of the performance of these remarketing campaigns coupled with making changes based on findings and keeping abreast of trends in this industry will go a long way in ensuring that your efforts will pay off effectively. One way to create a better remarketing strategy is to focus on users who have already interacted with your content but did not convert.
