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Effective Email Marketing Advice
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[QUOTE="Ganibade, post: 308878, member: 50186"] The reality? Today, email marketing is still very common and may be the most effective internet marketing tactic for any company. According to statistics from 2018, email marketing is still considered to be the fourth most effective marketing channel, after social media, affiliate programs, and search engine optimization. Together, these four marketing platforms make up over 60% of the monthly content that search engines index. Email marketing can easily match and even surpass the SEO results you're hoping for when done properly. You need to establish your goals before looking at the email marketing software that will work best for your business. What are you hoping to accomplish with email marketing? Do you simply want to communicate your company's promotional message to new prospects. Are you looking to establish long-term relationships with your present and potential customers or are you just looking to communicate your business' promotional message to new prospects? Do you prefer to keep your audience interested in a more nuanced manner or do you require a response right away? Email marketing can be used to implement any of these methods, therefore it's crucial to think about which strategy would best advance your objectives. Email marketing tools like Roboform's Aweber may offer a good option for prompt follow-ups if you're looking for quick responses. In general, follow-up on email campaigns should be done frequently—at least once per week, but ideally every day. Aweber, SendGrid, and many other email formats and auto-responders are supported by Roboform Aweber. [/QUOTE]
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