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Don't mislead your customers in the name of advertisements
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[QUOTE="Holicent, post: 270902, member: 76163"] Customers are more inclined to trust a brand that uses truthful and honest product or service advertisements. This is due to the fact that customers are more likely to trust businesses that have been honest about the nature of their goods and services. Companies must be conscious of the impact deceptive advertising can have on consumer confidence, though. There is no use in giving a corporation any money if customers no longer trust the brand because they were duped by an advertisement. It doesn't matter whether consumers were told something was free or was offered at a discount if they don't believe what they see in advertisements. This means that it is critical for companies to ensure that they do not mislead consumers through advertising campaigns. When advertisers use misleading advertising tactics, they are often trying to achieve specific goals such as increasing sales or improving brand image. However, these goals may not always be the best ones for business success. If a company wants to increase sales by using false advertising tactics, then it will only cause problems for itself down the line when customers realize what has happened and stop purchasing from that company altogether or buy less than before because of their mistrusting nature toward deceptive practices used by companies. [/QUOTE]
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