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Business strategy
Direct Marketing versus Creative Marketing
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[QUOTE="King bell, post: 248693, member: 75687"] Direct marketing is typically more effective than creative marketing when you are trying to reach a specific audience. For example, suppose you are a company that sells skis. You could use direct marketing to email people who have previously bought skis from your company, or you could use creative marketing to run a ad in the ski magazine. The direct marketing approach is likely to be more effective because you are targeting people who are already interested in buying skis. On the other hand, creative marketing can be more effective than direct marketing when you are trying to reach a general audience. For example, suppose you are a company that sells skateboards. You could use direct marketing to email people who have previously bought skateboards from your company, or you could use creative marketing to run a ad on the cable TV channel that airs skateboarding competitions. The creative marketing approach is likely to be more effective because it will reach people who might not have heard of your company before and might be interested in buying a skateboard. [/QUOTE]
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