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Business strategy
Direct Marketing versus Creative Marketing
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[QUOTE="Ayuba Ernest, post: 248626, member: 70169"] There are two main types of marketing: direct marketing and creative marketing. Direct marketing is when a company uses a pre-existing list of customers or potential customers to send them promotional materials, such as emails, postcards, or letters. Creative marketing is when a company uses advertising or PR to create or change public opinion about their product or service. Both types of marketing have their pros and cons. Direct marketing is typically more efficient and effective because you are targeting people who are already interested in what you have to offer. However, creative marketing can be more successful in the long run because it can reach a larger audience and change people's perception of your product or service. Which type of marketing is better? The answer depends on your business goals. If you want to generate leads or sales, then direct marketing is a better option. If you want to create a strong brand identity and reach a large audience, then creative marketing is the better choice. [/QUOTE]
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