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Differnce between marketing and advertising
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[QUOTE="Unique23, post: 149419, member: 28888"] Marketing is a process that involves the design, creation, research, and data mining about how to best align the idea of a product or service with the target audience. Marketing helps to define the product even more than the actual product does. Advertising is the literal process of making a product and service known to an audience. It is the description used to present the product, idea, or service to the world. This generally entails advertising campaigns in the media. An advertising campaign uses creative positioning in the media. Advertising must be timely and used in a specifically strategic way. It may seem like advertising and marketing are two concepts that share the same objective. In fact, they do have the same objective: alerting consumers to products and services being sold. Marketing and advertising have many things in common, but there are some differences. Comprehension of these differences and similarities will help any business or organization with their strategy for customer and audience acquisition. Marketing is a process that involves design, creation, research, and data mining about how to best align the idea of a product or service with the target audience. Marketing helps to define the product even more than the actual product does. Advertising is the literal process of making a product and service known to an audience. It is the description used to present the product, idea or service to the world. This generally entails advertising campaigns in the media. An advertising campaign uses creative positioning in the media. Advertising must be timely and used in a specifically strategic way. Advertising gets the word out about a product or service. This involves creating a campaign that aligns with the wants and needs of the prospective audience. A great advertising campaign uses a mixture of media to best generate excitement for a product. For example, if the product is geared toward a younger audience, then social media platforms like Facebook, Instagram and Twitter might be the best way to reach that audience. Other consumer groups may respond better to radio, television, or print ads. Most advertising campaigns use a combination of media to reach the widest audience possible. First of all, it’s important to note that advertising is a component of marketing. Marketing refers to preparing a product for the marketplace. Advertising is making your product and service known to an audience or marketplace. Advertising is a specific step of marketing. Advertising uses the data and research collected by marketing strategies to best communicate the brand. Marketing is a more controlled and wider-reaching process, while advertising is specific to brand communication. In a way, marketing is both research and practice, while advertising is straight practice. Marketing involves consumer behavior and marketing research, while advertising involves creative endeavors like design and multimedia production. [/QUOTE]
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