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Business strategy
Differences between online and offline marketing.
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[QUOTE="moonchild, post: 213716, member: 57467"] Online and offline marketing are different and they have the same end goal, I think offline business is a bit more complex because you have to get a lot of things right before your advertisement will yield a positive results, for example if you're running a restaurant in an area with a lot of restaurants, it'll be really difficult for you to make sales because of adverts. Because imaging if you go to a radio station and advertise and you get a that's interested in tasting your restaurant delicacies, if the place is far from where he is he might change his mind and if he goes to the area and see a bigger restaurant than your with an attractive food menu he might might change his mind. Well, that just one, secondly the cost of running an offline adverts is higher and complicated, especially TV jingles most of them cost an arm and a leg. But online advertising is straight forward it is self explanatory and anybody can do it you don't have to hire anybody also, most advertisement platforms gives you the luxury to choose and streamline your targeted audience. Online advertisement is also cheaper because you can run FB ads with $10 but there's no offline advertisements that you can run with that amount. [/QUOTE]
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Differences between online and offline marketing.
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