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Digital Marketing
Creating Engaging and Shareable Content for Digital Audiences
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[QUOTE="King bell, post: 334564, member: 75687"] Digital marketing success requires creating content that is engaging and shareable. Here are a few tips for creating content that resonates with your audience and encourages them to share it: 1. Understand who your audience is: For this reason, it is important to know what your audiences’ likes, dislikes, interests needs and pain points. This may involve surveystaking, social media data analysis as well as following up on feedback via comments. 2. Tell a good story: People are especially attracted to stories because storytelling can draw their attention in some cases. Use narratives to evoke your brand’s message and establish an emotional bond with followers. 3. Visuals: Images, videos and infographics amongst others are known to be more engaging than plain texts. Apply relevant high quality visuals that can make the content sharable. 4. Be concise: The digital world have got short concentration times hence keep it short and straight forward always cut down information to a few meaningful words.Use bullet points, subheadings or short paragraphs for easy reading and digestion. 5. Making it actionable: Let your audience use your advice or tips practically in their daily lives making them feel valuable to them hence they become sharable posts [/QUOTE]
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