Incorrect Category Posting
Nothing will increase the size of your email list more than the incentive that you offer your landing page visitors. It has to be something that is totally relevant to your niche and provides great value. If you offer a poor incentive, then you will not get many people joining your email list.
Make sure your incentive provides great value.
You need to know what your target audience really wants in order to provide an incentive of great value. What problems do they have? When you can answer the burning questions that your visitors have with your incentives, you will get a lot of email sign ups.
These days, people are reluctant to give out their email addresses because they know that they will receive promotional emails. Your incentive needs to be of the highest quality and answer at least one question that your audience has. When you are creating your incentive, imagine that you are going to sell it for a high price.
Give your incentive an enticing title.
The title of your incentive is crucial. It needs to convey the benefits that your potential email subscribers will derive from it. You need to use your copywriting skills here to come up with the best title. Incentive titles that have numbers in them, such as “5 easy ways to generate hordes of free traffic,” is a good example of this.
Use persuasive words in your incentive title such as “foolproof”, “proven” and “secrets”. These will all grab the attention of your visitors. Add a subtitle to your main title, such as “generate targeted traffic with very little work.” That will really hook them in.
What type of incentive will you provide?
The most common type of incentive for email marketing is the “special report”. This is a PDF document that reveals little known information that will be of great assistance to your subscribers. You could also create a video that shows your subscribers how to achieve something or that reveals little known secrets.
Make sure that your incentives are high-quality.
Be sure to create an incentive that is of the highest quality. When people receive your incentive, they will make a judgment about how good your emails are likely to be. If your incentive is inferior, then subscribers to your list can quickly hit the “unsubscribe” link.
A high-quality incentive should demonstrate that you know what you are talking about. It is the best possible start that you can make with your email marketing. In your incentive, tell your subscribers that you will provide even more valuable information in the emails that you send to them.
Create a compelling image for your incentive.
When visitors arrive on your landing page, the first thing they will notice is the image of your incentive. You need to create a really compelling image that makes them want your incentive more. If you are not good with design, then you can find a lot of talented people who will create an awesome incentive image for you on Fiverr
If your incentive is a special report, then have a good eBook cover made for this. It needs to look professional and inviting. In the case of a video incentive, you can create an image that looks like a video to entice new subscribers to your list.
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