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Brand management
Create market and brand identity.
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[QUOTE="Ganibade, post: 332355, member: 50186"] A name must strike a balance between relevancy, memorability, and inventiveness. Think about your target market and brand identity. While derived names offer individuality, descriptive names effectively communicate the goods or service. For simplicity, acronyms and abbreviations are useful. Verify the legal ramifications and domain availability. Make sure a name is culturally appropriate. Aim for conciseness and stay away from misspellings. To guarantee distinction, investigate rivals. To improve your alternatives, seek feedback and iterate. In the end, a powerful name makes an impression and is consistent with your brand objective. [/QUOTE]
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