Considering Keywords

[raaman]

While using keywords, you should always keep in mind that you cannot just pick a random keyword to use. It is because a search specialist's expertise also includes keyword research and analysis. There are statistics to be considered when doing this analysis and even the competitor keywords would also have to be examined to see if they use the same ones.
The keywords that are indicated for your business and where they rank in the searches should not be the same as that of your competitor. This is how you need to start an SEO strategy and it would start with making an audit of your website to check if the URL, sitemap, meta and other important elements are done properly.

 

[Jasmine]

After blogging for many years one thing I have come to know is your website needs to rank for multiple keywords that not only gets a lot of search queries but also have high CPC rate for you to receive a lot of traffic and also generate a lot of revenue form your website. Some people say you need to target less competitive keywords to rank high, but I am against this because less competitive keywords means less searched keywords, therefore, less traffic on your site.