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Brand management
Challenges of Brand Management
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[QUOTE="Jasz, post: 218426, member: 61772"] Brand management is an important and sensitive task that requires a certain amount of finesse. As a marketer, you have to be aware of how your actions will affect your brand's image. You also need to anticipate the effect that content you create will have on your reputation and brand equity. This task is made more complicated by the fact that different groups who are interacting with your brand will have different agendas, which may be in conflict with one another. For example, employees may want to create a positive brand image, but this could conflict with the company's desire to save money on marketing costs. Likewise, customers may want a consistent experience, even as they are exposed to new products and services that may require new branding elements. With so many competing interests at play in the process of managing a brand, it's important to focus on the needs of all stakeholders involved. For example, if a customer wants consistency in the branding elements used for all products produced by your company across all channels of communication, then you'll need to consider quality control issues and standards for consistency when you're creating new content. [/QUOTE]
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