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Business strategy
Can lowering product price be a problem to your business?
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[QUOTE="CALVINDOL, post: 293452, member: 43757"] Lowering product prices can have both positive and negative effects on a business. On the one hand, lower prices can increase sales and attract new customers, which can help to grow the business. Lower prices can also be used as a competitive strategy to gain market share and attract price-sensitive customers. On the other hand, lowering product prices can also have negative effects on a business. It can potentially lower profit margins, which can make it difficult to cover costs and invest in future growth. It can also change perceptions of the company and the product, making it appear lower quality. If prices are lowered too much, it could lead to a race to the bottom and erode the perceived value of the product or service. Futhermore, if prices are lowered too much, it could also lead to lower perceived value of the product, which can be difficult to counter even by raising prices back to where they were before. It is important to find the right balance between pricing that is competitive and pricing that allows for profit and growth. Business owners should consider their costs, target market, and industry trends when determining their pricing strategy. It's important to research and understand your target audience's buying habits and perception of value so you can price your products correctly. It's also important to monitor your competition and see what prices they charge and adjust accordingly. [/QUOTE]
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Can lowering product price be a problem to your business?
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