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Brand management
Brand management and digital interaction.
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[QUOTE="King bell, post: 333122, member: 75687"] Brand management in the digital age entails creation, maintenance, and evolution of brand identity through various online channels and interactions. Some of the major components include a strong digital presence, a consistent brand image, social media audience engagement, content marketing efforts, user generated material inclusion, cooperation with influential persons/marketers, online reputation management, personalized interactions on screens of computers or mobile devices, analytical methods for data utilization purposes in the digital domain, optimizing digital assets for mobile platforms and especially smartphones and tablets; interactive content development; soliciting customer feedback and conducting surveys; chatbot implementation along with virtual assistant; establishing a narrative around a digital brand name which is embodied by brands; as well as monitoring trends in technological environment perpetually. To create meaningful connections with their audiences that can lead to engagement and long-term relationships is the purpose of brands using diverse digital tools and platforms. Thus brands use these tactics to forge meaningful connections with their audiences that yield better engagement rates and lasting relationships. [/QUOTE]
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