Ganibade
Verified member
Creating a unified and enduring representation of a company is the process of developing a brand identity. This includes the language, tone, and values connected to the brand in addition to the visual components like the logo and color palette. A strong brand identity helps a business stand out from the competition and connect with its target market, building recognition and trust. It's a deliberate approach designed to convey a brand's core ideas consistently across media, creating a favorable first impression.
