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Brand management
Augmented reality for branding strategy.
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[QUOTE="Ganibade, post: 333265, member: 50186"] Branding is changed by augmented reality (AR), which combines the virtual and real worlds. Companies use augmented reality (AR) to improve consumer experiences by including interactive components into smartphone apps or AR eyewear. The technology facilitates virtual try-on experiences, interactive packaging, and immersive product presentation, all of which increase consumer engagement. By fostering unique and memorable encounters, augmented reality (AR) in branding leaves a lasting impression on consumers and helps firms stand out in a crowded market. [/QUOTE]
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