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Brand management
Aligning Business, Brand and Behavior
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[QUOTE="Jasz, post: 217341, member: 61772"] To align business, brand and behavior means to create a culture that is in line with both the company's values and the values of its customers. A brand must be consistent across all of its touchpoints: on the web, in its stores, on packaging, and so on. Also known as a brand identity, it is an essential component of a successful marketing strategy. The business must be able to communicate who it is and what it stands for in a clear way to its audience. This is best done through a visual language, but can also be done through words or any other form of communication. Aligning business with brand is an important step in making the two work together. A company's brand is its identity, and it must be tied in with how a company wants to behave. The biggest part of this is the way a company connects with new customers and their experiences. Aligning your business with your brand is done by: -building a connection between your service and what you want your brand to say about you -being consistent across all platforms, including social media, physical locations and employee interactions so that your audience can have the same experience every time they interact with you. [/QUOTE]
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