Ganibade
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A Unique Selling Proposition (USP) is a brief description of the special value that a product or service offers to clients that distinguishes it from rival offerings. It emphasizes a special feature or benefit that meets a particular demand of the customer, making it an appealing option when compared to competitors. To influence the target audience's choice to buy, the USP needs to be distinctive, understandable, and persuasive. When properly articulated, a compelling USP highlights what makes a specific product or service genuinely unique, strengthening brand identification, encouraging consumer loyalty, and creating a competitive advantage in the market.
