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A/B Testing: Should customers come in to test new products?
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[QUOTE="Etini, post: 339733, member: 90141"] Any business that uses A/B testing can be rightly said to be very thorough in toys processes. That's because they are taking a holistic view before deciding to launch the product. And bringing in customers for that test brings a different dimension which allows for a customer centric choice on which products to adopt. I believe customers of any business that allows for A/B testing by it's customers would turn out to be very loyal because they would always pick the variant that would give them the most utility. I know that A/B testing is expensive but it could prove to be highly effective in the long run. [/QUOTE]
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