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A/B Testing: Should customers come in to test new products?
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[QUOTE="saoussen5765, post: 339490, member: 75161"] A/B testing is a process for testing new products. It provides an opportunity for the business to test two versions of a product and decide which one is most suitable based on set performance parameters. Bringing customers into an A/B testing process has many positive aspects. These include: 1) Direct User Comparison: Allowing your customers to test two variations of your proposed products would allow you to get first-hand their reactions to the different versions making your decision-making process easier. 2) It can help a business to develop different versions for different market segments: When customers are allowed to be part of A/B testing, it can help the business to understand the tastes and preferences of different market segments and even offer the two versions to the different market segments that favored each of them. [/QUOTE]
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A/B Testing: Should customers come in to test new products?
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