6 Key Skills You Need to Succeed in a Content Marketing Career

This rapidly growing field will require essential hard skills to land jobs. While this may slightly vary depending on your specific role, we found the skill set listed below as being necessary for all positions within content marketing:

1. Writing skills: This is a must. The majority of content marketing is writing, so it is vital that you can craft compelling copy that draws in your target audience.
2. Knowledge of SEO: To ensure you create the content your audience wants to consume, you need a basic understanding of search engine optimization.
3. Data & analytics skills: This is essential in determining the success of the content; whether it’s measuring engagement, subscriptions, or clients, you need to be able to quantify your success.
4. Social media literacy: You may need to craft and distribute content for a range of platforms, knowing how to leverage multiple channels will set you apart in the industry.
5. Research skills: Depending on your role, you may be crafting content for several industries. You need to know how to find reliable and factual information no matter the field.
6. Time management skills: Your content is only strong if it’s still relevant. Adhering to deadlines is crucial so employers can publish on time, in season

 

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In addition, Content marketing is a hot job market — and for good reason. Content marketing can help businesses stand out from the crowd, build brand awareness and drive customers to your website.

With so many companies looking to hire content marketers, it's important to have a solid understanding of what makes a great content marketer. Here are five key skills that every content marketer should have:

1. Excellent communication skills

2. Demonstrated ability to write compelling copy

3. Strong research skills

4. Expertise in social media platforms such as Facebook, Twitter, LinkedIn and Instagram

5. An understanding of SEO (search engine optimization)

You need to be able to think on your feet and make quick decisions. You need to be able to communicate clearly and concisely, whether that's in text or video.

You may also need to have the right technical skills. That means having the ability to create a great website or app for your clients.