Aliaksandr
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Almost always, the business associated with purchasing and selling directly depends on the volume of both. In turn, each entrepreneur is interested in business development by increasing turnover. However, simple mathematics in a modern market economy will not give results. Salespeople actively include in their business the experience of psychologists and marketers who sometimes gives the most unexpected results.
One of them defies the usual logic - an increase in the price of a product leads to an increase in demand for it. Thus, doing trade, we can immediately "kill two birds with one stone." Let's see how this effect works and how to achieve it in your own business. Most often, we draw conclusions about something based not on real facts or knowledge, but on our previous experience. This is called thinking in stereotypes. And one of these stereotypes sounds like this: "expensive is good." And although we know for sure that this is far from always true, nevertheless, on a subconscious level all the same, we judge things on the basis of this principle.
Five simple tips to make this effect work for you:
1. Carefully analyze your assortment by comparing it with competitors. If you sell the same products as everyone else (in the same packaging and the same manufacturer), it will be difficult to create the illusion of better quality, so focus on exclusive products or services that only you have.
2. Research the demand for the product or service you are selling. If, for example, the average customer in your city is ready to pay $ 50-70 for jeans, then you can easily put the cost of $ 100 on individual models. Be sure that they will also find a client who will judge with the stereotype: "the more expensive, the better."
3. Create contrast. Put too high prices on things of obviously low quality and try to make the client see them before the rest of the assortment. For example a car for 20 thousand dollars will seem much more affordable to the client if before that you offer him an old ruin for 17 thousand.
4. Select a separate product group in the LUX segment. Understanding that he can become the owner of some special thing, join the "club of the elite", will force the client to part with a much larger amount of money than he planned when entering your store.
5. Keep statistics. There is a rule that applies to all of our lives: Everything that can be measured can be improved. Therefore, never work at random. Use the tips above and carefully record their impact. This way you can develop your own strategy. effective sales, applicable specifically to your business. bio.fm/m0ney007
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