greenieS
Verified member
1. Photograph the house from the front, back and top!
Most buyers will start searching for a new home online, which means that high quality images are a must. This goes beyond the bright and colorful photos taken in front of the property.
Potential buyers now expect to see outdoor photos both during the day and in the afternoon.
They also want to explore the surroundings of buildings and land before considering a viewing. If your property is on the water or an area of interest to buyers, consider hiring a photographer who has a drone to capture the location and from above to get attention.
2. Create a virtual tour - not just for luxury homes
Keep potential buyers interested in listing you longer with a 360-degree virtual tour of the property. Think how frustrating it is to try to combine a house plan as a buyer from just a few low-resolution images.
Make sure your buyers know exactly where they are at all times and give them the best possible experience. Make sure that the interior of the property has been installed correctly and that it is lit to show its best features.
3. Plan your print ad campaign
No matter how important online activities are, don't neglect the many traditional ways to reach potential buyers. Print advertising will reach people who read local newspapers or magazines while online ads reach the rest.
Post ads in all local newspapers in your area and consider buying advertising space at bus stops and other public places where property listings can be found. Make sure you set a budget and have a clear idea of your target audience before going to any advertising agency or newspaper.
4. Build a list of potential buyers and send out flyers
Using email tools such as Mailchimp, you can now create a list of potential buyers, brokers, and agents representing buyers in your area and send them regular updates about the sale of your property.
Email tools are usually free and easy to use, however, there is some time required to create a list of relevant newsletters. Make sure you get permission to add every newsletter recipient to your list.
5. Business cards directly in the mailbox
In a digital world, sometimes the personal touch of a letter or a postcard can have a major impact. Consider drawing a business card for your property that includes key images and information for potential buyers.
Most buyers will start searching for a new home online, which means that high quality images are a must. This goes beyond the bright and colorful photos taken in front of the property.
Potential buyers now expect to see outdoor photos both during the day and in the afternoon.
They also want to explore the surroundings of buildings and land before considering a viewing. If your property is on the water or an area of interest to buyers, consider hiring a photographer who has a drone to capture the location and from above to get attention.
2. Create a virtual tour - not just for luxury homes
Keep potential buyers interested in listing you longer with a 360-degree virtual tour of the property. Think how frustrating it is to try to combine a house plan as a buyer from just a few low-resolution images.
Make sure your buyers know exactly where they are at all times and give them the best possible experience. Make sure that the interior of the property has been installed correctly and that it is lit to show its best features.
3. Plan your print ad campaign
No matter how important online activities are, don't neglect the many traditional ways to reach potential buyers. Print advertising will reach people who read local newspapers or magazines while online ads reach the rest.
Post ads in all local newspapers in your area and consider buying advertising space at bus stops and other public places where property listings can be found. Make sure you set a budget and have a clear idea of your target audience before going to any advertising agency or newspaper.
4. Build a list of potential buyers and send out flyers
Using email tools such as Mailchimp, you can now create a list of potential buyers, brokers, and agents representing buyers in your area and send them regular updates about the sale of your property.
Email tools are usually free and easy to use, however, there is some time required to create a list of relevant newsletters. Make sure you get permission to add every newsletter recipient to your list.
5. Business cards directly in the mailbox
In a digital world, sometimes the personal touch of a letter or a postcard can have a major impact. Consider drawing a business card for your property that includes key images and information for potential buyers.
