4 Key Points to Branding

Meziey2k12

New member
Here are four things you should keep in mind as you build your company’s brand:

1) Own the “Significant Thing”: Dole tried to be all things to all people spend your time focusing on a single clear message. Mercedes-Benz owns “ Engineering “ in the car industry because it’s focused on that singular message for decades.

2) Consistency is key: consistent presentation will ensure that your customers recognize you. Be consistent in the use of logos, taglines, visual elements, tone, and ad copy. Coca-Cola is one of the most recognized brands globally because they haven’t changed in decades. Make sure your brochures, website, Direct mail, and all the other advertising have the same feel and message.

3) Make your message relevant: know your audience, know what they care about and how to speak to them. Make sure what you sell is what they need. Remember the conversation should always be about your audience, not you.

4) Use a strong offer to motivate: you want your audience to remember you and you want its members to buy from you. You need to move them to action. A strong offer should give them a reason to buy. Make the offer clear and appropriate for your brand.

Every time a customer comes in contact with your brand, they will have either a positive or a negative experience. Those experiences will add to their perception of your brand. Those experiences are recalled later when it’s time to make a purchasing decision. How do you want your brand to be remembered when the time comes for a prospect to buy? You need to start building that positive perception today and do whatever is necessary to maintain it.

Summary: Branding is more than a logo and image or even a recognized name. It’s a person’s collective experience with a company’s product or service. A brand is a person’s overall perception of a company or product built over time.
 

btaliat

VIP Contributor
Big companies don't even advertise, they only brand their products. They make it look unique to the extent that no one can not be enticed by it. I have never seen iPhone advertising their products on TV before neither have I seen Ferrari doing the same. They only brand their products.
 

linneasandel

Active member
You shared a great post about "4 Key Points to Branding". But there are more things required to add in this post like - Target your market, Having a dedicated marketing plan, Aim to build a strong online presence and use Promotional Products for distribution purpose which can help you to increase your brand awareness.
 

Lens1000

VIP Contributor
Branding of the product have become the order of the day. Most of the companies in my country now have mini kiosk all over the places to showcase their products. What they do is that, the kiosks are cited in strategic locations with high population. The kiosk will be branded by highly eye-catching colours that easily gains attention.
 

kayode10

VIP Contributor
You also need to promote your brand consistently and stay on the mind of the people if you want to increase the enhanced value of the brand. You must also make it pretty much easier for people to remember your brand anytime they have something associated with it. The easiest way is to create a stunning logo for your brand.
 
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