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Brand management
3 Vital Things to Consider When Creating a Brand Logo.
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[QUOTE="Etini, post: 346080, member: 90141"] A brand logo is like a unique seal or identifier that makes people to recognize a business or an organisation. A logo is very important for any brand that wants to be easily recognized and become popular. In view of that, when creating a logo for a brand, some things must be highly put into consideration and they are: 1) What is the identity of the brand: Your logo should in an image tell the tale of your brand and what the brand stands for. Every brand logo should have a unique message that it is passing across and that message must be clear to anyone who sees the logo. 2) The logo should be such that it would work accross any kind of advertising medium. Make sure the contours are well defined and the design itself is not too complex so it looks awkward in certain sizes. At this point, simplicity in design should be the focus. 3) Your brand logo should be unique: Make sure that your brand logo should not be a sembelance of the logo of another brand. While you can draw inspiration from the logo of another brand, be sure that you create well defined boundaries that distinguish your brand logo from an already existent logo. [/QUOTE]
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