moonchild
VIP Contributor
Without further ado, let's hit it off.
1- "Contagious: Why Things Catch On" by Jonah Berger
In "Contagious," Jonah Berger explains the science behind why some products, ideas, and behaviors become popular while others fail to gain traction. He identifies six principles of contagiousness that can be applied to any product or idea to make it go viral. These principles include social currency, triggers, emotional resonance, observability, usefulness, and storytelling.
2- "Influence: The Psychology of Persuasion" by Robert Cialdini
Robert Cialdini's "Influence" is a classic book that every marketer should read. The book explains the six principles of persuasion: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. Cialdini uses real-life examples and research to show how these principles can be used to influence people's behavior.
3- "Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller
In "Building a StoryBrand," Donald Miller explains the importance of storytelling in marketing. He provides a framework for creating a compelling brand story that resonates with your customers. Miller argues that customers don't buy products, they buy solutions to their problems. By crafting a story that speaks to your customers' needs and desires, you can create a more engaging and effective marketing campaign.
So, go get them and read and change your life.
1- "Contagious: Why Things Catch On" by Jonah Berger
In "Contagious," Jonah Berger explains the science behind why some products, ideas, and behaviors become popular while others fail to gain traction. He identifies six principles of contagiousness that can be applied to any product or idea to make it go viral. These principles include social currency, triggers, emotional resonance, observability, usefulness, and storytelling.
2- "Influence: The Psychology of Persuasion" by Robert Cialdini
Robert Cialdini's "Influence" is a classic book that every marketer should read. The book explains the six principles of persuasion: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. Cialdini uses real-life examples and research to show how these principles can be used to influence people's behavior.
3- "Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller
In "Building a StoryBrand," Donald Miller explains the importance of storytelling in marketing. He provides a framework for creating a compelling brand story that resonates with your customers. Miller argues that customers don't buy products, they buy solutions to their problems. By crafting a story that speaks to your customers' needs and desires, you can create a more engaging and effective marketing campaign.
So, go get them and read and change your life.
