If you're in your 30s or older there is no doubt you have heard this line used a time or two. It was used when regarding a successful business.
"The 3 things you need to have a successful business is, Location, Location, Location!"
Well, those days have long since passed, nowadays the king's "location" is now a prince and he has 2 brothers who are equally strong, if not stronger than he. His brothers are "quality website" and "SEO" and without those two, in this day and age, you will find it increasingly hard to run a successful business.
With internet-based shopping jumping by leaps and bounds year after year since the 90s and fewer and fewer people using phone books to find services, restaurants, and other general businesses, instead opting to use digital means such as search engines and social media you can not afford to start up or maintain a healthy business in today's world.
This online business presence is only going to grow in necessity as the "computer generations" grow in age and the "non-digital" generations shrink. The fact is for the cost of what many pay per year for in-print advertising, could be invested toward updating that website to a modern and search engine-friendly design at which point their website then provides countless free/natural search engine leads year after year.
As a business professional, you can not underestimate the power of a quality-built website and utilizing SAFE search engine optimization tactics to tap into the billions using search engines to find business every day. You may personally hate the web and find it a horrible waste of time however the reality is, most don't and you're only going to hurt your business's profitability by avoiding or putting off getting into the digital aspect of client gathering. Figuring out what to do normally is not a problem as most standard SEO companies are experienced with working for clients who really feel overwhelmed with the whole digital business process.
The bottom line, you're not alone. Most business owners are skilled and in many areas besides their profession however, when it comes to making sure they are properly represented online via their website, social media, or search engine keywords they tend to be lost in space. This is to be expected unless you invest a large amount of your free time into research... and let's face it, you probably have enough on your plate and what's left of your free time is reserved for your personal life.
"The 3 things you need to have a successful business is, Location, Location, Location!"
Well, those days have long since passed, nowadays the king's "location" is now a prince and he has 2 brothers who are equally strong, if not stronger than he. His brothers are "quality website" and "SEO" and without those two, in this day and age, you will find it increasingly hard to run a successful business.
With internet-based shopping jumping by leaps and bounds year after year since the 90s and fewer and fewer people using phone books to find services, restaurants, and other general businesses, instead opting to use digital means such as search engines and social media you can not afford to start up or maintain a healthy business in today's world.
This online business presence is only going to grow in necessity as the "computer generations" grow in age and the "non-digital" generations shrink. The fact is for the cost of what many pay per year for in-print advertising, could be invested toward updating that website to a modern and search engine-friendly design at which point their website then provides countless free/natural search engine leads year after year.
As a business professional, you can not underestimate the power of a quality-built website and utilizing SAFE search engine optimization tactics to tap into the billions using search engines to find business every day. You may personally hate the web and find it a horrible waste of time however the reality is, most don't and you're only going to hurt your business's profitability by avoiding or putting off getting into the digital aspect of client gathering. Figuring out what to do normally is not a problem as most standard SEO companies are experienced with working for clients who really feel overwhelmed with the whole digital business process.
The bottom line, you're not alone. Most business owners are skilled and in many areas besides their profession however, when it comes to making sure they are properly represented online via their website, social media, or search engine keywords they tend to be lost in space. This is to be expected unless you invest a large amount of your free time into research... and let's face it, you probably have enough on your plate and what's left of your free time is reserved for your personal life.
