marketing strategy

For goods and services that belongs to a business to be sold out to potential customers and clients there must be a stipulated marketing strategy that actually work for the business. Determining this marketing strategy can be a daunting task for majority of business owners especially if they do...

While adopting multiple marketing strategies can help businesses reach a wider audience and generate more leads, there are also some potential downsides to consider. Here are some of the demerits involved in business adoption of multiple marketing strategies: INCREASED COMPLEXITY: Managing...

Customer data is a powerful tool that can help businesses develop targeted marketing strategies that resonate with their audience. However, collecting and analyzing customer data can be a difficult task, especially for smaller businesses with limited resources. Here are the steps in using...

Surveys are an essential tool in business marketing, providing valuable insights into customer needs, preferences, and behavior. They enable companies to gather data directly from their target audience, helping them to make informed decisions about product development, marketing strategies, and...

Content marketing: Creating valuable and relevant content to attract and retain a target audience, and ultimately drive profitable customer action. Influencer marketing: Partnering with influencers to reach a new audience, promote a brand, and increase sales. Affiliate marketing: Earn a...

Small and large scale businesses are becoming sensitive these days in making sure that they are goods and services are being marketed to members of the public far and wide. So make me marketing concepts and strategies are being adopted by majority of small-scale and large-scale business owners...