email marketing for business

Email marketing is one of the most effective ways to reach potential customers and build relationships with them. But, if your emails don’t land in the inbox, they won’t be seen by anyone. So, how do you make sure your emails land in the inbox? First, you need to understand how email delivery...

Email marketing success rates vary based on the type of email campaign, the quality of the email list, the efficacy of the content, and the timing of the emails. Success rates typically range between 15-20%, however this might vary based on the email marketing. Furthermore, several studies have...