branding strategy

A well-marketed product is a product that has been effectively promoted and communicated to its target audience through a well-designed and executed marketing strategy. A well-marketed product has the following characteristics: CLEARLY DEFINED TARGET AUDIENCE: Understanding who the product is...

Business owners/entrepreneurs often link coming up with a brand identity with picking out a logo and color scheme for use online and in packaging. They do no t bother with branding strategies because they typically delegate these responsibilities to third parties like media groups. In truth...