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Getting Cold Traffic Hot

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    Getting Cold Traffic Hot

    Cold traffic doesn't convert very well. In fact, some might say it is useless, but I don't think so. In fact, it could be the highly useful - considering it would be cheaper and while it might not get you anything now - it can later. For instance, people coming into a blog might only be mildly interested in your product. In fact, they might not even be interested at all. However, though, with repeated sales pitches thrown at them, possibly via the blog, email list, or Facebook page you get them to sign up for, they could very well change their mind - cause few people buy on the first pitch.

    #2
    Yet. Therefore, to get the biggest bang for your advertising dollar, you need to launch campaigns that target all key traffic types: cold, warm, and hot traffic.

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