Markus
Member
You have a localized business, but why aren't you getting more local traffic within your localized store? As you know, link building is one of the most important factors to increasing your search rankings. The more links you have, the higher you're going to rank. But for local businesses, you need more localized links.
The first thing you want to do is check out Moz Local.
It has a list of all the localized directories in the world. You can use Moz Local to get more local links. Especially from localized directories.
Some of these directories may be national or global but they have localized sections within your city. Such as Los Angeles. So if you are based in Los Angeles, a lot of these directories, like even Yelp, they have lists of services and businesses within that region.
The next thing you want to do is check out your local chamber of commerce.
Every city, at least in the US, has one, in which there's a chamber of commerce that helps promote other businesses within that region. They have a website. Why not ask them for a link? If you're there, you're paying your taxes within this city, why not get a link from that site. In most cases they'll say yes, so what's the harm in asking them for.
Third, you want to network with other localized business within your region.
Sure, some of the people may be competitors, but a lot of them may not be. For example, if you're a beauty salon in which you paint nails and do manicures and pedicures and someone else has a hair styling company and that's all they do, you guys can cross-promote each other and link to each other. Because, a lot of people who get their hair done may also want their nails done.And a lot of people who get their nails done may also want to get their hair done.
Last, but not least, go to hrefs, put in your competitor URLs, right?
Your competitors within your localized region, if you have any, and it will show you who is linking to them. Hit up each of those websites, network with them, call them, get them on the phone, and say, "Hey, I noticed that you're linking to xyandz.com, we have a similar business within the same region, but we also offer one, two and three services that they don't. So, you should also check us out. They may be useful to your website visitors. And if you like us, feel free and link to us."
That's it. If you do those tactics, you should get more links and your rankings will go up.
The first thing you want to do is check out Moz Local.
It has a list of all the localized directories in the world. You can use Moz Local to get more local links. Especially from localized directories.
Some of these directories may be national or global but they have localized sections within your city. Such as Los Angeles. So if you are based in Los Angeles, a lot of these directories, like even Yelp, they have lists of services and businesses within that region.
The next thing you want to do is check out your local chamber of commerce.
Every city, at least in the US, has one, in which there's a chamber of commerce that helps promote other businesses within that region. They have a website. Why not ask them for a link? If you're there, you're paying your taxes within this city, why not get a link from that site. In most cases they'll say yes, so what's the harm in asking them for.
Third, you want to network with other localized business within your region.
Sure, some of the people may be competitors, but a lot of them may not be. For example, if you're a beauty salon in which you paint nails and do manicures and pedicures and someone else has a hair styling company and that's all they do, you guys can cross-promote each other and link to each other. Because, a lot of people who get their hair done may also want their nails done.And a lot of people who get their nails done may also want to get their hair done.
Last, but not least, go to hrefs, put in your competitor URLs, right?
Your competitors within your localized region, if you have any, and it will show you who is linking to them. Hit up each of those websites, network with them, call them, get them on the phone, and say, "Hey, I noticed that you're linking to xyandz.com, we have a similar business within the same region, but we also offer one, two and three services that they don't. So, you should also check us out. They may be useful to your website visitors. And if you like us, feel free and link to us."
That's it. If you do those tactics, you should get more links and your rankings will go up.
