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Email list building


Using your current readers and customers is a great way to drive traffic to your website. When you post a new blog or content offer, you can promote it to your followers/subscribers for a quick traffic boost. With content-heavy websites, having repeat readership is helpful for traffic goals, conversions, and lead generation.

To get started with this, build an email list or grow your current list. Below are a few strategies you can use:
  • Content offers (see #23 for more information): Generate gated content for visitors that requires them to provide an email address to receive. Include CTAs (calls to action) for your content offers on your website.
  • Easy-access newsletter sign-up: Include sign-up forms on your website, from your homepage to your about page. If a visitor had a delightful experience on your site, they might want to sign up for a newsletter. Make this an easy process.
  • Social media: Promoting your email newsletter on social media, whether through a post or contest/giveaway, is a great way to convert your current followers into subscribers.
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