Search Engine ads vs Social Media ads

Setho

VIP Contributor
If we are going to talk about performance between social Media ads and then search engine ads I'm definitely going to choose social media advertisements. This is because with social media advertisements you are more likely to meet a wider audience and even more advantages is the fact that you can target a particular Audience
 

sincerem

VIP Contributor
Both are simply unique on their own way, they can helps us to promote our promotes through their own unique way. But social media ads seems the best for easy promotion that doesn't cost too much. One can easily get the ads from those social media sites owners and place it via his or her social media page and run ads, which will help him or her to get the products reached to audience faster.
 

Chibson

VIP Contributor
The both of them are definitely effective if done in the right way. but I think social media advertisement is more effective than Google ads. the coming of the internet has given a lot of people the opportunity to advertise their products and reach a very high number of people eating with a little budget. I know someone who has done Facebook ads early this year, it gave him maximum result.
 

Ivanildo Mota

New member
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Alexandoy

VIP Contributor
If we are talking of paid ads between search engine ad and social media ad my take would be the social media particularly the paid Facebook ads. It is very potent because whenever I would see a paid ad on my timeline there was the note on top that it was "liked" by several of my friends. It is not true but it can fool people.
 

Teatea

Active member
Both search engines and social media has their usefulness, there are some things that you would need to use a search engine to get the right results while you may get irrelevant results if you use social media. I'm on some social media platforms and I know which one to use for each specific purpose and even my browsers as well.
 

Nite

Valued Contributor
Search engine ads and Social media ads, both offer unique benefits. Search engine ads are best for targeting users who already know what they want. But social media ads these days, is increasingly coming to the forefront as a high contender of paid marketing efforts. It's the level of interaction between users and potential buyers on these social media platforms (Facebook, Twitter, etc.), that makes social media advertising different from any other paid marketing strategy. Facebook has over 2 million users, which makes it clear that this social media website is a growing platform to boost your business with some paid efforts.
 

cmoneyspinner

Active member
With Search Ads or Google Search Ads, you create ads using keywords (such as “travel”, “vacation”, etc.) that you think potential customers might search if they are wanting to buy your product or service. When customers search the ads are displayed so they can see them.

Social Media Ads are similar. Say for example the social media platform you use is Facebook. Facebook has a tool that helps you create the ad and the ads appear on Facebook to the universe of Facebook users.

The main difference is that not everybody uses social media. But almost everybody uses the Google search engine. If you know your customers are on a social media platform, then use social media ads. If not, use Google Search ads.

I'm no expert. Just thinking that this is what I would do.
 

Rodjer123

New member
But as a newcomer to this field, of course, I don't have a strong influence and few people will listen to my words. That is why I would like to recommend people who are excellent at their job of advising and helping with various website work Pay Per Click (PPC) - Liverpool's #1 Digital Marketing Blaze Media Agency . I was repeatedly advised them and when I used the services I did not regret it. They can provide their clients with much more exclusive services based on their budget and capabilities, and secondly based on their level of knowledge and development, which is also quite important.
 
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altitude

New member
I don't have the target statistics yet, but I think that if you want to sell a product then you would be better off advertising on search engines, because people on social media are more likely to not want to spend money on a product just by seeing a clickable ad, and are more likely to buy from buy and sell groups like what I have observed in Facebook.
 
G

Guest

Guest
I think it's totally upto your business and your target audience. Both have almost similar features, but some different characteristics generate better revenue.
 

Linnea Sandel

Active member
In my view, Social Media ads are more effective compared to search engine ads. because nowadays, most of the people are using social media for various purposes so there you can target the audience easily. On social media sites, you can find more active users which will make it easy to recognize the product/service ads easily.
 

arohi56

New member
Social ads are best for targeting audience segments who may be interested in your product or service, there are some criteria like location, age group, gender, hobbies, interests. Social networks, such as Facebook, have advanced targeting capabilities, which means you can fine-tune your targeting criteria to reach a very specific, high-quality audience.
 
K

kaushikangara

Guest
Search engine ads are based on your search history. For instance you are looking for something on amazon and switch back to Google search for something, you will most likely see an ad for the most recently searched item on Amazon on the right. Search history plays a key role in showing the relevant ads on search engines.

On the other hand, ads on social media are mostly promotional. You pay money to the social media platform to highlight your ad and throw it to a bunch of users who might or might not be interested in your service.
 

davedaot

New member
Yes, we all can agree that the best choice and the more effective one would be Social media ads, I mean just imagine Facebook it has 2.27 billion monthly active users. I mean for me that's just insane, it's the first platform to be able to do that, and that's the most well know social media platform, and if to think of it there's more social media platforms out there that has also a huge audience, so there you have it.
 

Jelineex

Active member
I think, Social Media ads is more effective compared to search engine ads. Mostly, of the people are using social media platform. Which means that there are more active users that can recognize the product/service ads easily. It is more visible. There is a wide spread of information on social media.
 
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