Door to door marketing is talked as being an outdated method of marketing these days. But trust me, till date it's one of the most effective one. It has more element of personal connection and many businesses might benefit more through that. However, it is definitely tiring and time consuming for sure
I have tried this kind of marketing. This was not for any business but for some social service. I work for one Non government organization that takes care of special needs adults and youths.. this campaign was for fund raising for some new constructions and also as an invitation to one of the fund raising event organised by the same organization where they showcased arts, crafts and other items made by the special needs people are f the organization.
We did a mix of both online and offline marketing. We did spread the words through social media platforms and WhatsApp groups. But then we made groups and weng around neighbourhood spreading the words. And trust me at the end, our offline marketing strategy got more people coming to the fund raising event and buying stuff. We got more donations also through the door to door fund raising. And we were too tired and exhausted at the end of it. Fortunately most of the people whom we met were kind, polite and generous. But few of them were rude and did shut down their doors on us. Some of these people whom we met on our door to door continue to donate to the organization till date. So, all the efforts were worth.