How To Market Your Home Care Online and Offline

[Dino]

Home Care Marketing: 5 Tips for Combining Your Online and Offline Strategies

Problem: As a home care agency owner or marketer you are out there shaking hands and looking people in the eye, and telling them all about your business. That’s called direct referral marketing. It’s a must in home care. But what about the thousands and thousands of people who you never get a chance to meet in person? What about the thousands of people who didn’t get a chance to attend that senior fair last week?

1. Blog post all of your community outreach activities. Why? For every person who could not attend that community outreach event-reach out to
them via content posted to your blog – that automatically gets posted to your social media and your monthly e-newsletters.

2. Every time you attend an event, write up a paragraph and take a photo! Post. Why? It pays to talk online. Talk about all of the activities you are involved in and show your community how busy you are supporting local events, people, places. People love photos! Take lots of pictures and post them with a write up to your blog.

3. Just toured a new assisted living facility? Write up a short review (nice) and include a photo. Post. Why? It pays to about others in a nice way online. Be the resource for all senior services in your local community by highlighting other non-competitive senior services. Make your potential referral sources feel great!

4. Caregiver of the month? Take a photo, and write up a nice reason why. Post. Why? This activity makes your caregivers feel appreciated and helps your community see your best caregivers. It helps your community know that you have some pretty awesome people working for you, and those people might be taking care of their mom or dad some day.

5. Win an award? Write it up and post! Why? It’s important to share all of your achievements. After all you worked hard and it shows. Don’t be afraid to yell out to the world how awesome your company really is!

 

[lucycarter]

You have nicely explained Online and Offline Marketing strategies on Home Care Marketing. But can you elaborate more on offline marketing strategies. What are your views on using promotional products for marketing. Waiting for your reply.
Anyway thanks for such an amazing post!!

 

[Corzhens]

For offline marketing an actual example is the selling of Avon products which are peddled using a brochure of the product list. It is a house to house activity that is not easy but very rewarding. Once a customer is satisfied with the purchase the tendency is to call the seller if there is another order. It is like planting the seeds on new customers that later on all you need is to wait for the call or text for the next order.

 

[jamesmith1]

Very Nice information provided by you and Online and offline promotion both strategy is important for us because now a days we are moving towards digitization and it is more important for us so we can not avoid this

 

[Catherine Acorda-Mapalo]

Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers are evolving every day. While these platforms are remarkably effective, we wouldn’t be in business if they weren’t!—most successful businesses practice a combination of online and offline marketing strategies to generate leads and boost sales.

 

[ClaytonYang]

I've often wondered which marketing strategy is better: Online or offline? You may be surprised, but most marketers still use both strategies. Online marketing wields the power of the internet to connect marketers to their audience. Smart brands these days have mobile-responsive websites.