Discuss any Offline Marketing Strategies and marketing campaigns.

 

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Best Offline Marketing Strategies

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    Best Offline Marketing Strategies

    The best offline marketing Strategies for Estate Agents. These top 3 strategies are:

    First offline marketing strategy:
    Direct Mail, Networking. First of all, Direct Mail. Some of you call it leafleting, canvassing, touting, but really it’s about writing to somebody who doesn’t know you and asking them for a few minutes of their time, either on the phone or as a market appraisal. The best way to get direct mail marketing working for you is to offer something of big reward, of big value to somebody, and asking them to take a small action in return.

    Perhaps, you send the direct mail piece and all it’s got on it is a URL. Rather than asking for a phone call in the office or an email, maybe they just go to a particular website address or webpage and they get the details of whatever it is you’re offering– it could be a guide, an article, an e-book, a video tutorial like this one, or something which is of big value to them. But using direct mail to try and get a phone call to the office is too big to ask and that’s why it’s not working effectively for you right now.

    Second offline marketing strategy:
    The 2nd offline marketing strategy I’m going to talk to you about is networking. It’s really important that you get yourself out and about in your local community, meeting those influences that could really help your business to grow. Just by referrals and knowing people and that know-like-and-trust factor. So, local, regular networking where they start to get their face known and become a familiar figure in their community and start to be trusted more because of that. So, get yourself out there, go to networking events, maybe even start your own if there really isn’t a good one in your area.

    Third offline marketing strategy:
    The 3rd marketing I’m going to talk to you about that’s an offline strategy is P.R. Again, this is something that I see very, very few agents do successfully. When was the last time you sent your local journalist your newest listing, or maybe you’ve got an interesting house or something that’s supposed to be haunted or somebody lived there for 50 years, that’s got a real story to it.

    Why not send it to your local journalist and get yourself in the local paper? That’s much, much more effective than newspaper advertising and it’s going to be a story that’s going to be more engaging and entertaining for those people who live in your local community.





    #2
    The best offline marketing strategy is advertising simply put, banners, flyers, posters, billboards, newspaper and magazine ads etc. Doing this would let your customers know what your services and products are.

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