Catherine Acorda-Mapalo
Member
Social Media is one of the most effective communication and advertising channels. But cutting through the noise can be challenging, and often, marketers must use paid social marketing strategies to amplify their message on social platforms.
Even though you might have created a really insightful piece of content, it can be hard to reach the right audience, especially in the beginning, where no one knows you or your brand. You can use social ads to boost your existing content, for example, your Facebook posts or your blog.Highly targeted ads on social media can help you reach exactly the people who care about your content. The ability to target potential readers and customers based on demographic data, behaviors and very specific interests is the biggest strength of social media ads.
Even though you might have created a really insightful piece of content, it can be hard to reach the right audience, especially in the beginning, where no one knows you or your brand. You can use social ads to boost your existing content, for example, your Facebook posts or your blog.Highly targeted ads on social media can help you reach exactly the people who care about your content. The ability to target potential readers and customers based on demographic data, behaviors and very specific interests is the biggest strength of social media ads.