kimoto1981 well, just like there are over millions of users on Facebook, the same thing applies to Instagram as well. Also, just like ads are activated on Facebook, the same thing happens on Instagram as well.
But we are talking about getting organic traffic from digital marketing on this site, so no payments for ads. What matters most in the social media you want to use for digital marketing is its relevance and usefulness by the general public.
From chatters lately, users lay more importance on Instagram than Facebook, so it's why it's more lucrative starting out your digital marketing on Instagram. Grow your followers, mention popular pages on your posts to drive users to visit your page.