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Why start an online business?

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    Why start an online business?

    What kind of online business would you want to start and why do you want to start in the first place?
    and Who is your ideal target customer?
    Most new business owners mess this up by giving a broad, general answer, thinking that it’s better to be able to identify a great, big potential customer base.
    As an example, if I were starting an online store selling football jerseys, I could say that my target customer is ‘men who like football’. That would give me about a gazillion potential customers, which sounds great.
    But the IDEAL target customer is more like ‘men aged 18-27 that are rabid fans of football, watch every game, go to at least two live games each season, and that identify a particular player as their idol’.
    That narrows my potential list of customers way down, but I’ve now got a much, much better idea of the person I’m trying to market to.
    I would gladly appreciate if you guys let me know your ideas!

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